{"id":110446,"date":"2022-09-12T21:22:16","date_gmt":"2022-09-12T21:22:16","guid":{"rendered":"https:\/\/omni48.com\/news\/japan-liquor-businesses-turn-to-non-alcoholic-drinks-to-attract-gen-z"},"modified":"2022-09-12T21:22:16","modified_gmt":"2022-09-12T21:22:16","slug":"japan-liquor-businesses-turn-to-non-alcoholic-drinks-to-attract-gen-z","status":"publish","type":"post","link":"https:\/\/omni48.com\/news\/japan-liquor-businesses-turn-to-non-alcoholic-drinks-to-attract-gen-z","title":{"rendered":"Japan liquor businesses turn to non-alcoholic drinks to attract Gen Z"},"content":{"rendered":"<p>TOKYO (Reuters) -Bucking the age-old stereotype of hard-drinking college students, Manaka Okamoto considers the next day&#8217;s schedule before cracking open an alcoholic beverage. &#8220;If I have to get up early, and I think &#8216;Oh, I should hold off on drinking,&#8217; then I go for a non-alcohol drink to get a sense of alcohol when I&#8217;m drinking alone,&#8221; Okamoto, 22, said at a Tokyo restaurant. &#8220;And of course, when hanging out with friends who don&#8217;t drink, it&#8217;s nice to have something to toast with.&#8221; The popularity of low- and non-alcoholic drinks has risen worldwide, accelerated by the pandemic, which led many people to be more health conscious. The global market value for the segment rose to just under $10 billion in 2021 from $7.8 billion in 2018, according to researcher IWSR. The effect has been especially pronounced in Japan, where the population is shrinking and younger people drink far less than in previous decades. Just 7.8% of Japanese people in their<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TOKYO (Reuters) -Bucking the age-old stereotype of hard-drinking college students, Manaka Okamoto considers the next day&#8217;s schedule before cracking open an alcoholic beverage.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[119,1],"tags":[171,27],"class_list":["post-110446","post","type-post","status-publish","format-standard","hentry","category-drinks","category-news","tag-drinks","tag-economy"],"acf":[],"_links":{"self":[{"href":"https:\/\/omni48.com\/api\/wp\/v2\/posts\/110446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omni48.com\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omni48.com\/api\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/omni48.com\/api\/wp\/v2\/comments?post=110446"}],"version-history":[{"count":0,"href":"https:\/\/omni48.com\/api\/wp\/v2\/posts\/110446\/revisions"}],"wp:attachment":[{"href":"https:\/\/omni48.com\/api\/wp\/v2\/media?parent=110446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omni48.com\/api\/wp\/v2\/categories?post=110446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omni48.com\/api\/wp\/v2\/tags?post=110446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}