{"id":226893,"date":"2022-03-28T16:59:00","date_gmt":"2022-03-28T16:59:00","guid":{"rendered":"https:\/\/omni48.com\/news\/why-do-chipotle-wendy-s-and-taco-bell-want-to-give-you-free-food"},"modified":"2022-03-28T16:59:00","modified_gmt":"2022-03-28T16:59:00","slug":"why-do-chipotle-wendy-s-and-taco-bell-want-to-give-you-free-food","status":"publish","type":"post","link":"https:\/\/omni48.com\/news\/why-do-chipotle-wendy-s-and-taco-bell-want-to-give-you-free-food","title":{"rendered":"Why Do Chipotle Wendy&#8217;s, and Taco Bell Want to Give You Free Food?"},"content":{"rendered":"<p>Gone are the days of simply putting out a tasty product and hoping people will come &#8212; the new fast food frontier is bringing as many customers online as possible.That was what pushed Wendy&#8217;s (WEN) &#8211; Get Wendy&#8217;s Company Report to entice app downloads with free fries and nuggets and Yum! Brands (YUM) &#8211; Get Yum! Brands, Inc. Report-owned Taco Bell to launch its app-only taco-a-day-for-$10 subscription. While McDonald&#8217;s (MCD) &#8211; Get McDonald&#8217;s Corporation Report&#8217;s ubiquity helps its dominate the app world (2.2 million people downloaded its app in February), promotions go a long way toward bumping a fast food chain&#8217;s app use &#8212; Apptopia research found that, after launching the Taco Lovers&#8217; Pass, Taco Bell saw its subscriptions soar to 1.4 million in January.While app downloads dropped by 16.7% the following month, Taco Bell is still averaging 100,000 more daily active app users than it did before the promotion &#8212; a clear sign that trading free food for downloads<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gone are the days of simply putting out a tasty product and hoping people will come &#8212; the new fast food frontier is bringing as many customers online as possible.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[134,1],"tags":[13,121,6,34],"class_list":["post-226893","post","type-post","status-publish","format-standard","hentry","category-cell-phones","category-news","tag-cell-phones","tag-food-drinks","tag-lifestyle","tag-technology"],"acf":[],"_links":{"self":[{"href":"https:\/\/omni48.com\/api\/wp\/v2\/posts\/226893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omni48.com\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omni48.com\/api\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/omni48.com\/api\/wp\/v2\/comments?post=226893"}],"version-history":[{"count":0,"href":"https:\/\/omni48.com\/api\/wp\/v2\/posts\/226893\/revisions"}],"wp:attachment":[{"href":"https:\/\/omni48.com\/api\/wp\/v2\/media?parent=226893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omni48.com\/api\/wp\/v2\/categories?post=226893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omni48.com\/api\/wp\/v2\/tags?post=226893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}