{"id":38704,"date":"2022-06-28T04:01:07","date_gmt":"2022-06-28T04:01:07","guid":{"rendered":"https:\/\/omni48.com\/news\/players-eye-more-cash-as-nflpa-acquires-equity-stake-in-sports-data-labs"},"modified":"2022-06-28T04:01:07","modified_gmt":"2022-06-28T04:01:07","slug":"players-eye-more-cash-as-nflpa-acquires-equity-stake-in-sports-data-labs","status":"publish","type":"post","link":"https:\/\/omni48.com\/news\/players-eye-more-cash-as-nflpa-acquires-equity-stake-in-sports-data-labs","title":{"rendered":"Players Eye More Cash as NFLPA Acquires Equity Stake in Sports Data&#160;Labs"},"content":{"rendered":"<p>Click here to read the full article. For years, NFL players seemed like cogs in a heavy-duty machine driving the league&#8217;s data revolution. Now they have skin in the game, thanks to NFL Players Inc. taking an undisclosed ownership stake in Sports Data Labs , a company that captures and distributes human data in real time for commercial use. The NFL Players Association&#8217;s business arm hopes this unprecedented deal reshapes how players monetize their personal data. &#8220;It&#8217;s the same way the industry has evolved because of blockchain and Web3,&#8221; Sean Sansiveri, general counsel and head of business affairs for NFL Players Inc, said in a video interview. &#8220;The licensing of player data is the next evolution in this innovation of licensing practices.&#8221; NFL player data will be licensed sold and distributed through Sports Data Lab technology, and the NFLPA expects these insights will not only benefit members financially but also from a health and wellness perspective. At the same time,<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click here to read the full article. For years, NFL players seemed like cogs in a heavy-duty machine driving the league&#8217;s data revolution. Now they have skin in the game,<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,124],"tags":[212,181,279,11,58],"class_list":["post-38704","post","type-post","status-publish","format-standard","hentry","category-news","category-nfl","tag-data-privacy","tag-football","tag-nasdaq","tag-nfl","tag-sports"],"acf":[],"_links":{"self":[{"href":"https:\/\/omni48.com\/api\/wp\/v2\/posts\/38704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omni48.com\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omni48.com\/api\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/omni48.com\/api\/wp\/v2\/comments?post=38704"}],"version-history":[{"count":0,"href":"https:\/\/omni48.com\/api\/wp\/v2\/posts\/38704\/revisions"}],"wp:attachment":[{"href":"https:\/\/omni48.com\/api\/wp\/v2\/media?parent=38704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omni48.com\/api\/wp\/v2\/categories?post=38704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omni48.com\/api\/wp\/v2\/tags?post=38704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}