{"id":572410,"date":"2023-01-25T06:00:00","date_gmt":"2023-01-25T06:00:00","guid":{"rendered":"https:\/\/omni48.com\/?p=572410"},"modified":"2023-01-25T06:52:35","modified_gmt":"2023-01-25T06:52:35","slug":"brad-pitt-cashmere-sales-surge-as-his-brand-plots-wholesale-category-expansion","status":"publish","type":"post","link":"https:\/\/omni48.com\/news\/brad-pitt-cashmere-sales-surge-as-his-brand-plots-wholesale-category-expansion","title":{"rendered":"Brad Pitt Cashmere Sales Surge as His Brand Plots Wholesale, Category\u00a0Expansion"},"content":{"rendered":"<p>&#8220;It&#8217;s almost an affliction, it&#8217;s got to be quality,&#8221; Brad Pitt told WWD of his approach to God&#8217;s True Cashmere, the feel-good luxury label he cofounded with his friend and holistic healer, Sat Hari. The brand&#8217;s gender-neutral, two-pocket cashmere work shirts in solids and tartans, with handcrafted snap buttons made from healing stones like emeralds for health and wealth; lapis lazuli for wisdom and truth, and labradorite for balance and protection are the latest cult casual-luxe item to come out of Los Angeles . More from WWD No. 21 Pre-Fall 2023 Philipp Plein Pre-Fall 2023 Tod&#8217;s Pre-Fall 2023 Soft like a hug (a hug from Brad Pitt, no less), the $2,000-plus shirts are being snapped up by in-the-know shoppers in stores from Serenella in Boston to Boon the Shop in Seoul. Four years in, God&#8217;s True Cashmere is in growth mode, with a new e-commerce site, plans to launch more styles and a push to expand wholesale, with a showroom<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;It&#8217;s almost an affliction, it&#8217;s got to be quality,&#8221; Brad Pitt told WWD of his approach to God&#8217;s True Cashmere, the feel-good luxury label he cofounded with his friend and<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[109,16,108,1],"tags":[],"class_list":["post-572410","post","type-post","status-publish","format-standard","hentry","category-beauty-fashion","category-celebrities","category-lifestyle","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/omni48.com\/api\/wp\/v2\/posts\/572410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omni48.com\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omni48.com\/api\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/omni48.com\/api\/wp\/v2\/comments?post=572410"}],"version-history":[{"count":0,"href":"https:\/\/omni48.com\/api\/wp\/v2\/posts\/572410\/revisions"}],"wp:attachment":[{"href":"https:\/\/omni48.com\/api\/wp\/v2\/media?parent=572410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omni48.com\/api\/wp\/v2\/categories?post=572410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omni48.com\/api\/wp\/v2\/tags?post=572410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}