{"id":593363,"date":"2023-01-28T17:01:00","date_gmt":"2023-01-28T17:01:00","guid":{"rendered":"https:\/\/omni48.com\/?p=593363"},"modified":"2023-02-07T16:27:01","modified_gmt":"2023-02-07T16:27:01","slug":"starbucks-fans-are-steamed-the-psychology-behind-why-changes-to-a-rewards-program-are-stirring-up-anger-even-though-many-will-get-grande-benefits-2","status":"publish","type":"post","link":"https:\/\/omni48.com\/news\/starbucks-fans-are-steamed-the-psychology-behind-why-changes-to-a-rewards-program-are-stirring-up-anger-even-though-many-will-get-grande-benefits-2","title":{"rendered":"Starbucks fans are steamed: The psychology behind why changes to a rewards program are stirring up anger, even though many will get grande&#160;benefits"},"content":{"rendered":"<p>( The Conversation ) &#8211; Starbucks, the coffee chain giant, is modifying its rewards program, and the news is full of stories of outraged consumers . The main focus of their ire is that, starting Feb. 13, 2023, it will cost twice as many of the program&#8217;s reward points, called stars, to earn a free cup of hot coffee. When companies pare rewards programs back, there is often significant customer pushback . A recent example in the coffee market was seen in the fall of 2022 when Dunkin&#8217; made it harder to get free items with its rewards program , also leading to customer backlash. We are business school professors who study frequent flyer and other rewards programs. While we don&#8217;t drink very much Starbucks coffee, we are fascinated by the reaction of Starbucks customers &#8211; and what they seemed to miss. Building loyalty Reward and frequent flyer programs are designed to build loyalty , as they provide a form<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks is modifying its rewards program, and the news is&#160;full of stories&#160;of&#160;outraged consumers. Here&#8217;s what they&#8217;re missing.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110,1],"tags":[],"class_list":["post-593363","post","type-post","status-publish","format-standard","hentry","category-food-drinks","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/omni48.com\/api\/wp\/v2\/posts\/593363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omni48.com\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omni48.com\/api\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/omni48.com\/api\/wp\/v2\/comments?post=593363"}],"version-history":[{"count":0,"href":"https:\/\/omni48.com\/api\/wp\/v2\/posts\/593363\/revisions"}],"wp:attachment":[{"href":"https:\/\/omni48.com\/api\/wp\/v2\/media?parent=593363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omni48.com\/api\/wp\/v2\/categories?post=593363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omni48.com\/api\/wp\/v2\/tags?post=593363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}